Marketing to Boomer Women? Ladies Understand Your Value Before Opening Your Purse

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It seems these days wherever I turn someone is offering advice on strategic marketing and advertising to baby boomer women. But my BS detector is going “ding”, “ding,” “ding” and the hairs on the back of my neck are standing at full attention. Why? Well it’s the same question ladies of, “Is he marrying me… >> Continue Reading

All Risk No Reward: When Boomer Women Sacrifice Self-Care for Caregiving

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My mother, born the youngest of nine, is now the only surviving sibling. Several years ago, she became the caregiver to her eldest brother and his wife, when declining health made it difficult for them to care for themselves, and impossible for them to care for each other.  Driving an hour and a half each… >> Continue Reading

Wright Set to Launch FabU Academy for Boomer Women and Women 40 and Over in Greensboro, NC

FabU Academy! Empowering Boomers and Women Over 40 http://fabuacademy.com

Sondra Wright, author of the bestselling book “40+ and Fabulous: Moving Forward Fierce, Focused and Full of Life!” is preparing the launch of FabU Academy, a high-energy day of learning, fun, and camaraderie designed to promote positive aging and enhance the lives of boomers and women 40 and over. This is a highly anticipated event… >> Continue Reading

Boomers and Women Over 40: Taking Responsibility for Our Own Future

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So I’m sitting here once again, reading two conflicting articles that came out last week. One is another bleak reminder that boomer women are struggling to maintain a decent standard of living; the other touts boomer women as having the largest amount of wealth in the world and a key demographic for the next decade.… >> Continue Reading