Resolving to Save More in 2013? New Aging App May Help You Keep that Resolution

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Every year, saving more money tops the list of New Year’s resolutions made by women, and year after year many women find themselves a little short of that goal. Well this year, a new application by Bank of America and Merrill Edge called “Face Retirement” lets you literally stare retirement dead in the face and… >> Continue Reading

Your Finances the Second Time Around

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Guest Blogger Sharon O’Day The phenomenon even has a name: the Gray Divorce Revolution. You see, the divorce rate among couples over 50 has doubled in the last 20 years. The causes? All the traditional ones, for sure: infidelity, boredom, growing apart and so forth. But, more and more, it’s because of an eye-opening statistic.… >> Continue Reading

Marketing to Boomer Women? Ladies Understand Your Value Before Opening Your Purse

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It seems these days wherever I turn someone is offering advice on strategic marketing and advertising to baby boomer women. But my BS detector is going “ding”, “ding,” “ding” and the hairs on the back of my neck are standing at full attention. Why? Well it’s the same question ladies of, “Is he marrying me… >> Continue Reading